Top 7 Bathroom Design Trends in 2025: What Homeowners Want Right Now

The way we design our bathrooms is changing fast. Bathroom design trends in 2025 are evolving and ever changing.

In 2025, homeowners aren’t just looking for a place to get clean—they’re investing in spaces that offer calm, comfort, and character. Whether it’s through smart technology, spa-inspired features, or timeless textures, today’s bathrooms are becoming personal sanctuaries tailored to modern lifestyles.

At London Bathroom Design Co. we’re seeing first-hand what clients want—and what they’re willing to pay for. If you’re planning a bathroom renovation or simply curious about what’s trending, this guide breaks down the seven most in-demand bathroom design trends in 2025, and how to make them work in your own home.

1. Fluted Finishes & Textures

Vertical fluting has taken over bathroom design—from vanity fronts and glass screens to tilework and cabinetry.

This trend brings subtle texture and depth to otherwise minimalist spaces. It adds sophistication without shouting for attention and works beautifully in both contemporary and classic homes.

This fluted vanity unit from Puntotre's Vertigo range has to be seen to be believed. The vertical fluting on the vanity unit, paired with their ultra luxurious textures and colours, really sets their furniture apart from the competition.

The fluted glass on Drench's shower screen seen here is a luxurious touch and really elevates any bathroom it is installed in.

2. Spa-Inspired Wellness Features

More homeowners are turning their bathrooms into wellness retreats.

Think steam showers, built-in seating, rainfall showerheads, freestanding soaking tubs, and underfloor heating. Wellness isn’t just a luxury anymore—it’s a must-have.

This sauna installation from Effe could be installed in your home. More and more homeowners are now installing Steam and/or Sauna's into their own bathrooms and private gym's.

Steam showers are one of the most requested features in 2025 bathroom renovations—and for good reason.

They offer a luxurious, spa-like experience at home while delivering real health benefits: improved circulation, reduced muscle tension, respiratory relief, and deep relaxation. Steam can also help open pores for clearer skin and support better sleep quality.

With compact systems now available for home use, from the likes of Effe and Tylo - even modest-sized bathrooms can enjoy the wellness upgrade of a built-in steam experience.

3. Natural Materials & Earthy Tones

Bathrooms in 2025 are all about calming, earthy tones and natural textures.

Travertine, limewash finishes, brushed brass, micro-cement, and soft neutral palettes are replacing stark white-and-grey bathrooms. The result? A space that feels grounded and timeless.

This shower room finished in Micro-Cement by the experts over at UniArt, is the perfect example of natural textures and earthy tones working harmoniously!

There’s a strong move in 2025 toward grounding, nature-inspired design—especially in bathrooms. Homeowners are shifting away from glossy finishes and clinical whites, leaning instead into warm, organic tones and tactile materials that evoke calm and connection.

Think travertine, micro-cement, lime-washed walls, brushed brass, oak, and textured stone—all used to create spaces that feel earthy, elegant, and timeless. These materials age beautifully, tell a story, and bring a sense of authenticity to the bathroom.

This aesthetic doesn’t just look good—it feels good. Soft neutrals like clay, sand, olive, and warm beige promote relaxation and balance. When paired with natural light and layered textures, they transform a bathroom into a restorative space that feels more like a boutique retreat than a utility room.

4. Smart Bathroom Technology

From smart mirrors with built-in lighting and demisters to app-controlled heating and sensor taps, technology is becoming an integral part of luxury bathroom design.

Smart tech is no longer just for kitchens and living rooms—it's transforming bathrooms into more efficient, convenient, and luxurious spaces. In 2025, homeowners are investing in intelligent features that enhance everyday routines without sacrificing style.

The Royal Modular 2.0 from Keuco is the perfect example of minimalist and stylish, smart technology. This mirror cabinet has the brightest lighting on the market, so make-up and shaving is a dream. It also features DALI control if required and shaver sockets and USB charge ports.

From LED mirrors with built-in demisters and motion sensors to app-controlled showers with personalised temperature pre-sets, technology is making bathrooms more responsive to our needs.

Voice-activated lighting, underfloor heating that learns your schedule, and even smart toilets with bidet functions are becoming increasingly popular—not just in high-end homes, but in modern family bathrooms too.

Warm-Up is the worlds best selling underfloor heating product on the market and very affordable.

The Value of Smart Tech in Design

Clients love that smart technology isn't just flashy—it's functional. It saves time, reduces energy usage, and adds a touch of luxury to daily rituals. For example, turning on your shower from your phone while you're still in bed or stepping onto a perfectly heated floor on a cold morning. It’s about thoughtful upgrades that quietly improve how you live.

5. Sustainability as Standard

Sustainability is no longer a niche request—it’s becoming the expectation.

In 2025, homeowners are increasingly eco-conscious, not just to reduce utility bills, but because they want their homes to reflect their values. The bathroom, as one of the most resource-intensive rooms in the house, is a key area where thoughtful design can make a real difference.

We’re seeing a major shift toward water-efficient fixtures like dual-flush toilets, low-flow showerheads, and aerated taps. Clients are also seeking out sustainable materials—such as FSC-certified wood, recycled stone composites, and durable finishes that minimise waste over time.

Even energy-efficient underfloor heating systems and LED lighting are now considered standard inclusions in many of our projects.

Drawing inspiration from wider sustainability practices, like those outlined in GreenMatch’s guide to being more eco-friendly in 2025, there are several key ways we help clients design bathrooms that are both future-proof and environmentally conscious:

• Water Efficiency: I always recommend low-flow showers, dual-flush toilets, and aerated taps—not just for sustainability, but because they perform well and help reduce household bills.

• Energy-Saving Upgrades: LED lighting, energy-efficient extractor fans, and smart heating systems are standard in most of my designs now. They’re discreet, reliable, and kinder to both the planet and your energy bill.

• Sustainable Materials: From FSC-certified timber to recycled or responsibly sourced tiles and surfaces, there are more options than ever that look great and feel even better knowing they’re eco-conscious.

• Timeless Design = Less Waste: I aim to create spaces that don’t need constant updating. A well-planned, neutral bathroom with high-quality finishes won’t go out of style—reducing waste and saving money in the long run.

6. Compact Luxury

You don’t need a huge bathroom to feel luxurious.

With clever design—think wall-hung furniture, walk-in showers, large format tiles, and recessed storage—you can make a small ensuite feel like a five-star hotel.

One of the biggest shifts we’ve seen in 2025 is the rising demand for luxury design in smaller spaces. Not every home has the footprint for a grand master ensuite—but that doesn’t mean it can’t feel high-end. With smart design and premium finishes, even compact bathrooms can become stunning, spa-like spaces.

Why It Works

Smaller bathrooms lend themselves well to luxury upgrades—because the scale allows for investing in quality over quantity. A statement tap, fluted tile detail, or bespoke basin can elevate the whole space. Every element is intentional, functional, and refined.

Take a look at this compact luxurious bathroom we designed for a client in South West London.

Pro Tip: You can see more projects like this on our Instagram page @LondonBathroomDesignCo.

7. Bespoke, Personalised Design

One of the most important trends we’re seeing in 2025 is the move away from off-the-shelf solutions toward fully personalised bathroom design. Homeowners no longer want a space that just looks good—they want one that’s tailored to how they live.

At London Bathroom Design Co. we believe every bathroom should reflect the personality and lifestyle of its user.

That could mean designing custom-built storage for a growing family, integrating spa features for busy professionals seeking daily calm, or combining natural textures and ambient lighting for a retreat-like feel. It’s about asking the right questions upfront and designing with real intention.

Final Thoughts: Designing for the Way You Live

In 2025, bathroom design is all about balance—between beauty and function, technology and nature, indulgence and sustainability.

The trends we’ve shared are more than just passing styles—they reflect a deeper shift in how homeowners want to live: with more calm, more purpose, and more personalisation.

Whether you're planning a full renovation or just gathering ideas, we’re here to help bring your vision to life.

At London Bathroom Design Co., we don’t just design beautiful bathrooms—we create spaces that improve how you live every day.

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